Email Marketing Housekeeping: Getting Email Addresses Right
Performing simple tasks such as regularly checking your customers email addresses is a vital part of email marketing house-keeping that you might be neglecting. In this article, you’ll find helpful tips that give you a greater understanding...
This Time it’s Personal…isation: Email Personalisation for Beginners
One of the easiest ways to alienate your customers is by badly using email automation. Plenty of companies out there don’t feel they need to spend the additional time or effort to personalise an email and would rather send out a basic template...
Have You Fallen into One of These Common Email Automation Pitfalls?… Here’s How to Recover
Time is precious these days, especially when it comes to small businesses. There is only so much that can be done on a daily basis, and you need to make sure you are focused on what is important at all times. The best way to keep people coming...
Your Pricing Models Can Win Business – Here’s How
Knowing how to price your business’ services competitively is often one of the trickiest parts of drafting your business proposals. This article will highlight the psychology of your buyers and how your pricing models will affect their decisions...
B2B Email Automation Strategies to Boost Your Business’ Leads & Conversions
If your B2B business isn’t benefiting from an effective email automation strategy, you can rest assured that your competitors are. In this article we’ll cover how to set up an effective automated email strategy for B2B business owners and...
Killer Automated E-Commerce Email Marketing Strategies You Should Be Using
Looking for a way to increase your return on investment with your email marketing strategies? We’ve put together this handy guide for E-Commerce businesses on each and every one of our top automated email strategies just for you. This article...
What Is Email Segmentation, and Why Is It Important?
According to the Radicati Group, over 205 billion emails were sent every day in 2015. By next year—2019—that’s going to grow to 246 billion. That’s a whole lot of colourful spam emails and paint-by-numbers newsletters. If you want to...
Email Marketing: How to Strike the Perfect Word Count for Your Content Every Time
Hitting the perfect wordcount is vital to the success of your email marketing campaigns. But how much is too much? How much is not enough? Sadly, you’ll never fit the answer on the back of a postcard. The right amount of content for you to...
This Isn’t a Scam… Here is Our Risk FREE, Once in a Lifetime, no Purchase Necessary, Certified Blog Post on How You Can Avoid Common Spam Words.
Spam is a huge problem for us all, both as consumers and as marketers. As consumers, spam is one of the most annoying things about being online: a constant barrage of emails on the most ludicrous of topics. As marketers, spam unfairly tarnishes...
What is Email A/B Testing & How Can It Up Your Email Marketing Game?
Email A/B testing, also referred to as ‘split testing’, is one of the best ways to determine how effective your email marketing strategies are. A/B Testing allows you to set up two variations of one campaign and test them both on a percentage...
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