Email marketing can be such a big influence for your business’ sales and overall revenue. If you’re new to email marketing, sometimes it can be really tough to know where to start. If you’ve done it before you’ll probably know that pressing that big “send button” can sometimes be a daunting task.
Also email technology has significantly advanced since it first came around over 20 years ago. This means that whilst you might be comfortable doing what you have always done, there are probably more effective ways to get a better result and ultimately achieve a higher ROI from your email marketing campaigns.
In this section we’ll go through everything you need to know about email marketing – from the basics of email template and content creation, to more advanced email marketing methods like automation. We’ll also cover personalisation and best practices to make sure you get better open rates, more click-throughs and more business sales.