Email ‘From’ Name Best Practices, Hints & Tips
There’s so much to think of when it comes to your email game: subject lines, avoiding spam filters, layout and design to name just a few. But what about your ‘from’ name? It’s small, but used right you can make it a tool that works for...
Writing a Returns Policy Template for Your E-Commerce Business
There is a huge amount of competition in Ecommerce and it’s becoming more and more important to stand out. One method is to provide a better customer service than your competition. A well thought out, returns policy can help to get you there....
Common Marketing Automation Myths, And Why They’re Bull
In the complex and often confusing world of online marketing, automation is the word of the day. Many, though, don’t quite ‘get’ the impact of automation. Put simply, there are lots of myths about marketing automation that put businesses...
How to Create a Winning Sales Pipeline
For any business today, being able to turn as many visitors into customers as possible is vital. That’s the case whether you’re talking about online or off. However, many business owners fail to do this properly. Why? Because they haven’t...
Marketing and the Mind: How to Use Psychology to Make Sales
Get more from your audience by understanding the psychology behind successful email marketing campaigns and learn how you can use their success to increase the ROI for your own campaigns. This guide will steer clear from pseudo-science and show...
Understanding the Basics of Email Marketing
When trying to find the best options for cheap and effective marketing, one of the very first things you should think of is email. As one of the most powerful forms of marketing around, it’s up there with the most reliable tools that you can...
How to Score: Lead Scoring Strategies for CRM Users
Scoring leads is one of the many uses of CRM software, but there are many pitfalls you can fall into if you’re not careful. In this article we’ll cover just how to get ahead of the competition when it comes to CRM and touch on the best strategies....
Owning Black Friday With Your Email Marketing Strategy
Black Friday is one of the most profitable times of year for online retailers. Originally an American invention marking the beginning of the Christmas shopping season with discount sales and promotions, Black Friday has begun to creep its way...
Easy Email Tips Guaranteed to Increase Your Email Open Rate and Click Through Rate
Ask the wrong person, and you might be put off using email marketing for life. Ask another person, and you might be led to believe it’s your sole marketing salvation! While the line is somewhere in the middle, email marketing holds immense...
Choosing the Right Colour Palette for Your Email Newsletter
Colour schemes aren’t all about looking pretty. Did you know that certain colours actually have different psychological effects? That’s right – without knowing it, you could be using entirely the wrong colours for your email newsletter...
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