Articles & Resources

Is your client data as accurate as you think it is? This question is only going to become more important as the deadline for GDPR compliance comes closer. That deadline means that now is the perfect time to start reviewing and changing your data...

Don’t want to leave your first proposal up to trial and error. We’ve put together a handy guide for business owners who are starting out. You only get one chance to create the best first impression. Our checklist will help you to avoid some...

When it comes to automated email marketing for new businesses, there really is no benefit gained from hanging around before you start to collect grow your mailing list and promote your new business venture. Alongside the obvious social media...

Marketing automation is a concept that you simply have to consider to take your business to the next level. That’s because as you continue to grow your business and obtain more customers and leads, it’s only going to be harder and harder...

Customer relationship management, or CRM, is when a business monitors all their customer or lead interactions and saves the personal information about them that was entered, such as their name, phone number, and address. A CRM will focus on capturing...

If you’ve ever bought something online, or signed up for an email newsletter, you will have received a fair few standardised service emails. These are emails that give a customer all the basic information about their transactions, subscription...

Email marketing has proven to be just as strong and maybe even more effective than any PPC, SEO or SMM (social media marketing) advertising campaign. Although it may not be the flashiest or newest approach to marketing, but time after time, companies...

As a marketing, recruitment or sales business, data on customers and clients is vital to your day to day operation. That applies especially to businesses which rely on cold contact like recruitment or call centre sales. GDPR is the latest in...

Email automation isn’t as simple as using a set of plug and play templates, and expecting that to be enough. If you’re only just starting out with your email marketing campaign or are looking for ‘triggers’ to optimise the effectiveness...