Email Marketing

Colour schemes aren’t all about looking pretty. Did you know that certain colours actually have different psychological effects? That’s right – without knowing it, you could be using entirely the wrong colours for your email newsletter...

Looking for a way to boost your email open rates? To help you come up with some fresh new ideas to get your customers clicking, we’ve put together a list of intriguing subject lines that you may find more effective than your usual suspects....

Coming up with innovative, fun, fresh ideas for tired old email subject lines can get increasingly harder over time in email campaigns. Yet with one-off emails, capturing the specific meaning behind your email in just a few choice words in the...

If you don’t put enough consideration into how you’re formatting your emails, now is the time to start. Just the way that your emails look can affect your company’s reputation, so you should invest time in finding out how detrimental email...

Email marketing is just as much about strategy as it is about the fine details. One such ‘fine-detail’ is your email signature. Now, not everyone chooses to have one: maybe you’re all about typing ‘Kind Regards’ manually. There’s...

Every eager E-Commerce business owner and marketing professional is keen to grow their email subscribers lists. But using the correct methods to grow your list won’t just see more people subscribe. It’ll also improve the quality of your list...

Struggling to figure out why people keep unsubscribing from your emails? You’re far from alone. Marketing isn’t always a perfect paradise. It can be frustrating to put in the time and effort to set up email campaigns only to see them not...

Performing simple tasks such as regularly checking your customers email addresses is a vital part of email marketing house-keeping that you might be neglecting. In this article, you’ll find helpful tips that give you a greater understanding...

One of the easiest ways to alienate your customers is by badly using email automation. Plenty of companies out there don’t feel they need to spend the additional time or effort to personalise an email and would rather send out a basic template...