Four Ways That Email Automation Is Revolutionising Recruitment
Life in recruitment is complex. You spend so much time hiring for one position, but when that position is hired, all that hard work is gone- the candidates are shelved, email chains forgotten, and that’s that… But it doesn’t have to be...
Can You Still Buy Email Lists After GDPR? Yes: Here’s Why
GDPR is finally here. We’ve all had a couple of years to prepare for it, and in that time, there has been a lot of opinions thrown around on what it means: some accurate, some not so accurate, and some just plain confusing. That’s natural,...
What is the Best Way to Deal With Customer Discount Requests?
If you work in sales, you’ll be no stranger to customers asking for discounts. It happens all the time. Sometimes an email will float into your inbox from a potential customer who is intrigued by your services, but doesn’t like the price...
Telling The Difference Between a Sales Pipeline & a Sales Funnel
It’s a question you’ll no doubt have asked yourself in many a meeting: what actually is the difference between a sales pipeline and a sales funnel? Don’t they measure the same thing, and give you the same info to analyse at the end? Well,...
Meeting Tips and Tricks
Have you ever been in a meeting that just seems to drag on forever, with nothing getting done? If you’re not a fan of meetings, there’s probably a good reason why: a negative past experience, a lack of planning, or the simple fact that they...
Digital Signatures: The Key To a Successful Proposal
If you’ve ever signed up for a contract online, you might have come across a scenario where all you have to do is click a box to give your ‘signature’. And through the magic of technology, that box-ticking exercise can be linked directly...
The Price is Right! How to Know How Much to Charge for Your Business
Getting your prices right is something that takes effort. Unfortunately, not all businesses put that effort in before they start up- which leads to the awkward situation of having to review and change your prices. Changing all of your advertising...
How to Create Your Own Whitepaper
If you’re only just starting to market your business or look for leads, you’ve probably seen reference to ‘white papers’ and how they can help you in all sorts of ways. Well, this is the guide for you. If you already know what white papers...
Grow Your Email Subscriber List by Creating a Contest
Running an email campaign is one of the most important things you can do to grow your customer base. Email, perhaps tied with the use of social media, is hands-down the most successful way to reach people in the digital age. But in order to use...
Why You Shouldn’t Use No-Reply in Your Email Campaigns
Did you know that some CRMs and email marketing software automatically sends mail from a no-reply address? It’s true! Unless you go into the settings to edit it to a real one, all of your mail will come from a no-reply address. It’s interesting...
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