Email Marketing

Hitting the perfect wordcount is vital to the success of your email marketing campaigns. But how much is too much? How much is not enough? Sadly, you’ll never fit the answer on the back of a postcard. The right amount of content for you to...

Spam is a huge problem for us all, both as consumers and as marketers. As consumers, spam is one of the most annoying things about being online: a constant barrage of emails on the most ludicrous of topics. As marketers, spam unfairly tarnishes...

Email A/B testing, also referred to as ‘split testing’, is one of the best ways to determine how effective your email marketing strategies are. A/B Testing allows you to set up two variations of one campaign and test them both on a percentage...

Everyone knows how to send an email, right? Wrong. Being able to grab hold of your recipient’s attention and instil excitement or demand attention with a few choice words is a fine art. It’s not chance or luck that some recruiters and online...

If you’ve ever bought something online, or signed up for an email newsletter, you will have received a fair few standardised service emails. These are emails that give a customer all the basic information about their transactions, subscription...

Email marketing has proven to be just as strong and maybe even more effective than any PPC, SEO or SMM (social media marketing) advertising campaign. Although it may not be the flashiest or newest approach to marketing, but time after time, companies...

Have you ever received an email that was beautiful to look at… Chock full of graphics, tables, and rich text content? Sometimes these email designs can look as good as websites themselves because of the time and energy that went into them....

It’s never too early to start contemplating your Christmas email automation strategies. Ecommerce businesses who don’t up their email automation strategies on the run up to the festive period are missing out on some serious ROI—and we hope...