Marketing Automation

Being able to close sales fast is, well, important! It isn’t always enough just to be able to close a sale. Any business can close sales. What should separate your business from your competitors is your ability to close sales much faster than...

Running a small business is easy: first you get a great idea, and then… Well, then you do everything else: tracking down leads, turning those leads into customers, scaling your business and a thousand other things. Okay, so, not so easy. But...

Following up on your leads is such an important part of sales, but it involves a certain amount of organisation on the part of your sales team. They have to keep track of who’s been in touch with whom, who offered what and how long it’s been...

Modern sales is all about data. Obviously, you’ll never be able to sell without a little bit of charm and some healthy marketing thrown in. But to really sell effectively, you need sales and relationship management software. Without it, you...

With the ever-increasing amount of email automation strategies around today, it’s hard to keep up with the latest trends, what works, what doesn’t and what really makes a difference. That’s why we’ve put together a 101 on customer engagement...

As a small business owner, there may come a time when you come across a disgruntled client. No one is perfect and mistakes can and will occur. The key is to know how to deal with unhappy clients in a way that benefits both them and your business....

I’m sure we’ve all heard of the stories involving individuals in the office who hit “reply all” to that one email they shouldn’t have. Well, it’s definitely amusing when it happens to somebody else, but not when it happens to you!...

Time is precious these days, especially when it comes to small businesses. There is only so much that can be done on a daily basis, and you need to make sure you are focused on what is important at all times. The best way to keep people coming...

If your B2B business isn’t benefiting from an effective email automation strategy, you can rest assured that your competitors are. In this article we’ll cover how to set up an effective automated email strategy for B2B business owners and...