Email Deliverability – Gmail Case Study
As customers, even as marketing professionals, it’s easy to miss the importance of newsletters. Picture your own inbox: you probably get quite a few, but how many do you really click through on, let alone engage with? Odds are, not that many....
Can You Still Buy Email Lists After GDPR? Yes: Here’s Why
GDPR is finally here. We’ve all had a couple of years to prepare for it, and in that time, there has been a lot of opinions thrown around on what it means: some accurate, some not so accurate, and some just plain confusing. That’s natural,...
Grow Your Email Subscriber List by Creating a Contest
Running an email campaign is one of the most important things you can do to grow your customer base. Email, perhaps tied with the use of social media, is hands-down the most successful way to reach people in the digital age. But in order to use...
Why You Shouldn’t Use No-Reply in Your Email Campaigns
Did you know that some CRMs and email marketing software automatically sends mail from a no-reply address? It’s true! Unless you go into the settings to edit it to a real one, all of your mail will come from a no-reply address. It’s interesting...
Getting Email List Management Right: Yes, Naming Your Lists IS Important!
When you think email marketing strategy, one of the first words that comes to mind is ‘segmentation’, and for good reason too. But just as important as actually segmenting your email list is knowing how to do it with a minimum of hassle for...
Scrub-a-dub-dub, Emails in a Tub: What’s Email Scrubbing and List Hygiene?
Welcome to the world of email list hygiene. If yours is anything like most businesses, you’ve spent plenty of time (and money too) on finding better and better ways to amass subscribers. Custom landing pages and opt-in forms, improved email...
Email ‘From’ Name Best Practices, Hints & Tips
There’s so much to think of when it comes to your email game: subject lines, avoiding spam filters, layout and design to name just a few. But what about your ‘from’ name? It’s small, but used right you can make it a tool that works for...
Marketing and the Mind: How to Use Psychology to Make Sales
Get more from your audience by understanding the psychology behind successful email marketing campaigns and learn how you can use their success to increase the ROI for your own campaigns. This guide will steer clear from pseudo-science and show...
Understanding the Basics of Email Marketing
When trying to find the best options for cheap and effective marketing, one of the very first things you should think of is email. As one of the most powerful forms of marketing around, it’s up there with the most reliable tools that you can...
Owning Black Friday With Your Email Marketing Strategy
Black Friday is one of the most profitable times of year for online retailers. Originally an American invention marking the beginning of the Christmas shopping season with discount sales and promotions, Black Friday has begun to creep its way...
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