Regardless of what positive response you’re looking for from your audience, email automation is proven to increase the success in sales and return visits. If you've not yet designed your first few email templates, you should probably look at this article first.
- Welcome Emails
Surprise your audience with an exclusive welcome offer, whether that be a discount for first sale, or a free gift with their first order, it’s a perfect way to entice potential customers to subscribe with your mailing list. Once confirmed on the mailing list, send the offer straight to their inbox.
If the data analysis from your email automation shows that your potential customers have been viewing a particular item but still not made the purchase, cross-selling them or tempting them with a similar product can help you to grow your client base and your revenue
- The Follow-Up
Remain visible in your subscriber’s inbox, if they open an email, but there’s no sign of conversion, send another email on the day of opening. An automated follow-up is one of the most powerful tools at an email marketers disposal which can bring your contacts back to your site and help you to build a relationship with your subscribers.
- 3 Day Rule
Your mailing list are there for a reason, right? They hit subscribe to hear what you have to say and offer. If your first automated email has gone unread by the recipient, wait 3 days before sending a different version of that email. This golden rule avoids repetition and doesn’t translate as spam.
Set your prospects and customers apart from one another. With subscribers to your email list who haven’t yet bought anything from you, focus on using your emails to ‘wow’ them and encourage them to check out what you’ve got for sale. With existing customers, recommend products to them based on what they’ve bought before. This strategy personalises the service for your subscribers and makes them feel more valued.
- High-Conversion Customers
The majority of people who visit your site aren’t going to buy something. Instead, a small percentage of visitors are going to outspend everyone else- why do you think pay-to-win apps have the option to spend hundreds and hundreds of pounds for in-game currency? In the same way, you have to focus on high-conversion customers. Use A/B testing to figure out what kind of emails they like, and keep them coming back for more.
- Time it right
Send your auto-response emails between working hours. It is estimated that the average employee spends at least 13 of their working hours per week with an eye on their inbox. So maximise the chance of your subscribers opening your email when it was delivered and minimise the risk of your email getting lost within the 121 emails that subscribers receive on average each day.
- Tracking Consumer Behaviour
Using data your subscriber’s behaviour- where they go on your site, which products they look at, what they put in their basket but don’t eventually buy- is they key to high-conversion marketing. For example, if a recipient clicks on a link from a previous email, you’re going to learn something about them, and how best to market to them in the future. Perhaps you have a new deal that you can exclusively communicate to them?
- Knowledge is Power
Reviewing what sections of your webpages are appealing to your customers is highly beneficial when it comes to segmenting your Automated emails. For example if you run a home design store and your potential customers tend to stick to the kitchen department personalise your emails to show them exciting new offers and products that relate to that department.
- Going Forwards
If your recipient forwards an email, this shows that they’re passionate about your brand and are willing to give you free exposure to their own audience, so why not reward them with a follow up email treating them to exciting new information!
- Pick up Dropped Baskets
Potential customers bailing at checkout with items still in their baskets or look at your Contact page without getting in touch will often positively respond to a promo email to entice them back onto your website. Make the return trip worth their while!
- Define Digital Body Language
Recognise customers by their shopping habits, if they haven’t made a purchase in a while, send an email with an array of exciting new products or services based on their previous purchase or interaction history.
- Keep Your Customer’s Attention
Like all things marketing, you have to strike a balance with how often you email your subscribers. You’ll undoubtedly have a couple of lists you subscribe to that you feel email you far too much- and it’s off putting. Conversely, you probably have a few newsletters you’re subscribed to that you forget about because they’re so sporadic. Consistent emails keep their attention over the long-term, so use simple A/B testing to find what works for you!
- Promo Reminders
If the time is ticking on an exclusive offer, show your subscribers the countdown until the offer ends and tempt those impulse purchases.
- Wishlist Reminders
If your Ecommerce store has a wish list or saved items section, remind consumers that the products are there but won’t be forever due to increased demand and limited availability. It’s easy for consumers to forget items that they’ve added to saved lists whilst waiting for payday.
- Social Triggers
If you’re looking to expand the social media reach of your business, teaming your social media accounts with your email campaign is an excellent way to direct your email clients to Facebook, Twitter, LinkedIn, Instagram and more to increase your visibility.
After a customer completes a purchase or downloads a resource from your website, follow up the transaction with a friendly email that shows you’re passionate about exceptional customer care. Provide info on delivery, returns, tracking and contact options, and any other information they may have missed on your website after completing the purchase.
- Call to Action Triggered
Let your customers and audience know that their interaction with your site is appreciated by sending a follow up email with exciting offers and products that will aid the conversion into becoming a sale.
- Hanging Around
If your potential customers spend a long time on your website without completing a purchase, a follow-up prompt may be all that’s required to turn an unsure browser into a paying customer.
- Automated Newsletters
Newsletters can now be edited to ensure the relevance of the information contained in your newsletters which includes your blog posts, events and reports that may invite customers and subscribers back onto your webpage.
Over time, you’ll come to establish which email automation triggers work best for your business and help you to achieve maximum return on investment for your automated email strategies. But these twenty tips are guaranteed to help, and if you’re still short on ideas, stick around- our blog is full of them. If you need help with your business pricing strategy, you'll probably want to check this out first.